aug 2025
breeze : on demand laundry service app
Reduced Drop-Offs by 38% While Boosting User Satisfaction to 4.8/5
clean clothes, zero hassle
course project
3 weeks
utility / service
ux and ui designer
RESULTS AT A GLANCE
4.8 / 5
average user satisfaction rating
38%
drop-off reduction post iteration
2x
faster task completion by users
All metrics derived from real user testing sessions, directly informing each design improvement.
A GLIMPSE
who i designed for
busy young professionals
Individuals with tight work and social schedules who need quick, convenient laundry solutions without hassle.
multi tasking family managers
Those managing large household chores, seeking efficient bulk laundry management and flexible scheduling.
what their needs are
Effortless & Quick
Users want a quick laundry experience that fits smoothly into their busy schedules without added hassle.
clear communication
They value transparent pricing and real-time order updates to stay informed and reduce anxiety.
flexible scheduling
They prefer adaptable, easy-to-use scheduling and reordering features for seamless laundry management.
personalized options
Users desire intuitive customization, including eco-friendly detergent choices tailored to their preferences.
Problem & Path Forward
The problem
Laundry often felt overwhelming and stressful for users who juggled busy schedules or managed large households. Existing services lacked simplicity, transparency, and personalization.
major painpoints
time consuming orderding
unclear/ lack of order updates
limited customization
Hard to reorder preferences
Inflexible scheduling options
lack of eco conscious options
The approach
I focused on user-centric design , emphasizing clarity and simplicity through a minimal, intuitive UI. The goal was to reduce user effort and cognitive load while delivering transparency, trust, and flexibility throughout the laundry ordering experience.
the solution
To create a seamless and user-friendly laundry experience, I designed several core features:
Developed an intuitive pickup and delivery scheduling system with straightforward options and visual cues to prevent confusion and support flexible planning.
flexible and clear scheduling
Made it easy for users to reorder past preferences with fewer clicks, saving time and effort. This reduced friction for repeat orders and improved user satisfaction.
easy reordering
Positioned order tracking prominently on the home screen so users can quickly check progress with minimal taps, enhancing convenience and reducing uncertainty.
real time order status
Offered comprehensive, easy-to-use options for detergent types, softeners, and add-ons like color protection, enabling personalized laundry care tailored to individual preferences.
effective customization
the process and iteration
I combined empathy-driven research with hands-on prototyping and testing, evolving the experience step-by-step to address genuine pain points.
user research insights
Conducted user interviews with 28 members who fit the potential users.
Uncovered preference for eco-friendly detergent options and personalized laundry care.
Ran quick surveys on preferred laundry app features and common frustrations.
Identified critical pain points: time lost during ordering, lack of real-time updates
Drawing from these key user research insights, detailed user personas were created to better understand and address the needs, motivations, and behaviors of the target audience.
User personas built from qualitative interviews and quantitative survey data, highlighting core goals, pain points, and authentic user quotes to guide empathetic and data-driven design decisions.
Translating user insights into rapid sketches and a clear structure, I mapped the laundry app’s main flows and navigation to prioritize ease and transparency.
Early prototypes covered the main user flows including onboarding, service selection, item customization, scheduling, payment, and order tracking.
Early wireframes illustrating key steps from onboarding to order confirmation, focusing on ease and transparency.
testing insights
I conducted usability testing sessions to observe how target users interact with these prototypes and identify areas of confusion or friction.
Scheduling Complexity
77% of users mentioned the selection of a day or date with a calendar is too many taps, increasing frustration for busy users
express service HIDDEN
Around 69% of users who tested the early prototype mentioned the express service option is often hard to find.
Non-Editable Summary Items
62% of users said the order summary items can’t be edited, making quick changes difficult and time-consuming.
unclear pricing details
62% of users found the pricing unclear, especially for add-ons and extra customization costs.
These insights highlighted clear pain points and usability hurdles that needed addressing to improve user satisfaction. They provided a focused direction for refining the scheduling, customization, and order summary flows in the next design phase.
Building on the insights from prototype testing, the final MVP designs focused on simplifying the user experience, by reducing the number of taps, friction, and offering a more transparent and clear scheduling options throughout the laundry service journey.
key refinements include
Streamlined Scheduling
The calendar interface was revamped to speed up scheduling, using single selection chips to cut down taps.
Clear Pricing Visibility
The order summary screens now clearly display pricing breakdowns, including add-ons, ensuring no surprises at checkout.
Editable Order Summary
Users can now easily modify items directly within the order summary, making order adjustments faster and less frustrating.
better express service option
The express service option, once buried in scrolling, is now prominently placed for easy, hassle-free access.
The design embraces simplicity with clean layouts, consistent iconography, and clear call-to-action buttons, all optimized for quick, confident user decisions. These design upgrades collectively transform the laundry app into a reliable, user-friendly tool that meets busy users’ needs with ease and clarity.
Final MVP Screens & Solutions
Early prototypes covered the main user flows including onboarding, service selection, item customization, scheduling, payment, and order tracking.
THE SIGNUP FLOW
The signup flow greets users with a friendly, clean illustration and a bold statement of convenience, instantly communicating the service value. Clear language guides new users through what to expect, emphasizing easy scheduling and doorstep delivery. Visual cues and a prominent action button help users move forward confidently, while the color palette reinforces freshness and trust. Overall, the signup sequence ensures a welcoming, hassle-free start, setting a positive tone for the entire laundry experience.
main order flow
With core selections complete, the streamlined order flow guides users through scheduling, payment, and confirmation with ease.
Essential services and navigation are front and center for instant access.
Quick add buttons and clear categories streamline the process for faster selection.
The intuitive home screen with robust search and detailed provider information helps users confidently explore and select the services they need.
Grouped options reduce cognitive load, and helps users quickly add custom services
Enables easy review and editing of items and service choices.
Users can easily customize their laundry services and schedule pickup and delivery in just a few taps, streamlining the entire booking process.
A variety of secure and popular payment options are offered to make the checkout process quick, flexible, and convenient for every user.
lessons learnt
Balancing Simplicity and Functionality is foundational
Balancing simplicity and feature richness is crucial; it’s important to reduce cognitive load while still providing essential features by carefully prioritizing what users truly need.
User Feedback Drives Design
User feedback played a key role in shaping design decisions, revealing that offering more control does not always mean better experience if it leads to confusion or time consumption. Understanding what users value most was essential.
Designing for User Intentions is key
Balancing simplicity and feature richness is crucial; it’s important to reduce cognitive load while still providing essential features by carefully prioritizing what users truly need.
Transparency Builds Trust
The transparent design clearly shows pricing for add-ons and special services upfront, building user trust without overwhelming them. Key customization options are highlighted, while standard service details are explained to keep choices clear and simple.